PUBLIC BROADCASTING

As a valuable part of their respective communities, public TV and radio stations provide a much needed independent voice. This independence, however, comes at a cost. Because they're unable to charge for their services and only partially funded by the government, public TV and radio stations must rely on biannual pledge drives to make up the difference. In order to optimize the effectiveness of these efforts, stations need a means of identifying audience members, creating real "members-only" benefits, increasing community interest and opening valued, personalized channels of communication.

Here are a few of the benefits that LocalVoice offers public broadcasters:

Enhanced Productivity - LocalVoice's online solutions make it easy for public broadcasting organizations to provide members with expanded content and receive valuable feedback. Facilitating such streamlined, two-way communication reduces busy work and improves results. LocalVoice also provides an easy way for members to pledge and renew their memberships online. Emails are sent with links to pre-populated pledge forms that dramatically simplify pledging and alleviate the much of need for pledge drives.
In short, LocalVoice offers the ideal way for public broadcasting stations to increase the value of their organizations and the effectiveness of their fundraising.

Simplified Involvement - Proven and effective, LocalVoice's online solutions allow public broadcasting organizations to provide expanded content, gather additional member information and provide a far more personalized experience. Using LocalVoice's advanced software, stations can compile targeted information about their audience and provide them with regularly scheduled newsletters containing valuable, customized content and programming alerts.

Reduced costs - As a completely managed solution, LocalVoice's public broadcasting solution offers personalized, permission-based e-marketing solutions and integrated membership and accounting reporting that help control costs by reducing workload. And by creating additional sources of value, LocalVoice's public broadcasting solution is able to increase the dollar value that audience members place on the programming.